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In an effort to introduce to the site, the company launched a service called “Pornhub Select” in October 2013. Pornhub also launched a content curation website on 9 October 2013 called “PornIQ”, which used an algorithm to create personalized video playlists for the viewer based on a number of factors, including their porn preferences, the time of day they are visiting the website, what part of the world they live in, and the amount of time the viewer has available. David Holmes of noted that Pornhub’s data-intensive approach to playlists set it apart from previous attempts at user-generated playlists, and marked a new trend in the switch from content searching to passive curation among websites.
Pornhub users have often uploaded non-pornographic content to the site, including posts of Hollywood films (believing copyright holders would be less likely to look for uploads on Pornhub relative to mainstream video-sharing services such as ), to monetize content deemed ineligible for monetization, or as and jokes. These videos often have titles resembling porn films. Examples include a pirated recording of the musical listed as ” Boys Get Dirty on American Politics”; a clip from the animated film listed as “Hardcore Gets Wrecked”; highlight compilations of events tagged as a “gangbang”; and videos featuring comedic clips with sexual titles.
In 2013, researcher Conrad Longmore found that advertisements displayed by popular porn websites contained malware programs, which install harmful files on users’ machines without their permission. Longmore told the BBC that of pornography websites, Pornhub and posed the greatest threat.
The company sent letters to Apple, Google, and Microsoft pushing for an alternative way to keep minors from viewing porn, as US and UK laws have caused its traffic to plummet.
“Platform-based verification has been like Prohibition,” says Mike Stabile, director of public policy at the Free Speech Coalition. “We’re seeing consumer behavior reroute away from legal, compliant sites to foreign sites that don’t comply with any regulations or laws. Age verification laws have effectively rerouted a massive river of consumers to sites with pirated content, revenge porn, and child sex abuse material.” He claims that these laws “have been great for criminals, terrible for the legal adult industry.”
